Pay-per-Performance (PPC & PI)

It is quite possible to get top positions on certain search engines by having a competitive bid on select keywords.

In such engines, every time a visitor clicks on your search listing, your account is automatically charged the bid amount that you placed for that listing. This is also called pay per click advertising.
Now, this can be quite a convenient way, to showcase your site to the visitors as a provider of a product or service. However, at the end of the day, successful pay per performance search engine positioning is all about the balance between revenue generated and the total outflow in terms of the bidding bills and the cost of your product.

A Pay per Performance Search Engine often has alliances with other Search Engines who display the pay per click results along with their regular search results.
The more the alliances, the larger the pool of potential visitors and traffic, and more the revenue generated for the Pay per Performance Search Engine.

Pay per clicks are a double-edged sword. On the one hand, they can bring substantial traffic to your web page INSTANTLY. However, if not based around a comprehensive strategy AND constant monitoring they can leave a big hole in your pocket.

Also, basing a keyword bid strategy on pay per clicks makes sense only if they can bring in substantial traffic. While there are several Pay per Performance search engine players, most bring in too little a traffic to have any impact on your bottomline.
The two most popular Pay per Performance Search engine programs are provided by Google and Overture.

Google provides the pay per click model through its Adword keyword program. Overture provides its paid results on several Search Engines through alliances with them.

So which one do you choose? There are advantages and disadvantages of using either kind of service. Over the years, we have specialized in determining what works best. We are in a position to advise you which to use, and, most importantly, WHEN to use them. We do this by a comprehensive study of your website and the competition.

Google keyword bidding is not exactly straightforward. Its algorithm blends the relevancy factor to determine the value of your bid. You may bid an amount, yet are charged quite another. Therefore, bidding here requires careful consideration and skillful monitoring. Our services are specifically directed at efficient management of Google keyword bidding saving you precious dollars in the bargain.

We advise you on ways to measure your Return on Investment (ROI) through bidding on a Pay per Performance Search Engine. As mentioned earlier, a pay per click strategy makes sense only if it ends up making you richer and not only the Search Engine. Sadly, there are very few people who know how to measure their actual returns - we help you overcome this handicap.

It is absolutely essential to create effective content ppc ads to maximize your returns from a Pay per Performance search engine. We do that in an effective manner and more importantly, constantly 'tweak' the ad to see what works best for the client.

We specialize in finding niches through PPC mispelled keywords. 'Menopause' is often misspelled as 'menapause' but seldom will you find anyone bidding on 'menapause'. Strategic bidding on such words can do wonders for your bottom line and we help you spot such niches.

Our pay per click strategies are centered around making pay per clip cheap and effective to help maximize the returns from your hard earned money.